In my last blog post, I gave you general guidelines for doing accurate searches on the internet for locating a garage door company in your area. Today, I want to focus on sorting out the results that the search engines present to you so that you are choosing a good reputable, local company.
To quickly summarize, you are needing to get your garage door repaired and you sit at your computer and have keyed in what you need and where you are located into the search engine. In this example you are looking for, garage door repair in Marietta, GA. You are then presented what the search engine believes are your needs based on what you keyed in and a list of criteria that the search engine requires of the companies that are listing their business with the search engine.
Again, in the example since Google controls most of the search results on the internet, I will focus on how they display results to you. As you look at the page, you are presented with results that at first can be rather confusing. In the page structure, the very top of the page are 3 listings that are in a highlighted area. To the very right side of the page are a list of 8 results going vertical on the page. These 3 at the top and the ones on the right side are “paid” or “sponsored” listings. These are companies who pay a fee to be listed in these positions. Most of these companies are not truly local companies.
In the center portion of the page are 10 to 14 listings that are called organic listings or free listings for the companies. These listings are the ones that Google is supposed to have stringent rules for the companies to appear. As you look, you will see that the first 3 or 4 listings look differently than the rest underneath them. These 3 to 4 are called places listings. These are companies that are supposedly are local business that have been verified to be truly local companies. These companies may not be truly local.
Underneath these are the other listings of companies based on your search terms you entered to look for a company. Each listing has different parts to give you a brief description of the company:
The top part that has blue lettering: This is what the company does based on what you keyed in. This can be the company name plus description and even the city.
Next should be the company URL or web address: This will be listed with smaller, green lettering. This will often times be the company name plus what the web page is showing. Google really has no way to control this part as these are often purchased by the companies from other places. Sometimes the URL can be what the company does and not who they are.
Next, Is a short description of what the company does: This can be broad and general and mostly is based on what the company is listing for that particular page that is listed.
As you look at these listings, focus on the ones that are the green URL listings as they are the company names and these mostly are the ones you want to make your selection from. Some of these are referral companies that are compiling listings of garage door companies, and you have to go their web site and join them with a membership to see the listings.
If you will look at the ones that are the actual company names in the green lettered section, then you pretty much are going directly to the actual company. There is a good chance that the companies listed are actual local companies.
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